Srivastava has 11 years of experience in media, marketing and retail. Prior to this appointment he has worked with Goodyear and Maruti Udyog Limited. He played an integral role in building and managing large consumer brands and has hands-on experience in marketing and positioning of products during various phases of their life-cycle. Srivastava is a MICA alumni, and holds certificates in Strategic Marketing & Leadership from ISB, Hyderabad and Diploma in Business Finance from ICFAI, Hyderabad.
Commenting on his appointment, Srivastava said, "iXiGO.com has an interesting story of organic word-of-mouth marketing strategy over the last five years. It is now poised for a next wave of growth fuelled by innovative trip planning products. With a sharp product focus, iXiGO has lived up to its promise of transparent and unbiased information hence invoking great levels of trust among travellers exposed to the brand. My focus will be to continue listening to our users and shape the consumer insights into our product evolution consistently. This would lead us to our goal of establishing iXiGO as the most trusted and well-informed travel brand that helps users make better decisions for planning their travel."
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